

At first, the only non-iPhone access to our Simplenote notes was via the Web app. The initial appeal of Simplenote over Apple’s Notes app was two-fold: (a) Helvetica and (b) cloud sync. And I can think of no higher priority for finding a great app than when looking for the one which will hold my digital brain. But a great app encourages regular use the same way a crummy app discourages it. Simplenote is invaluable to me because of the notes it holds. If you’ve got a repository for where all your “stuff” lives, then you know what I mean when I say if I had to pare the apps on my iPhone down to just one, Simplenote would be the app left standing. Some folks live and breath in Evernote, others with a different notes app which syncs via Dropbox. There are many options for those of us who have important bits of information we want to write down and have available to us regardless of if we’re with our iPhone, iPad, or Mac. This, of course, isn’t the sort of thing that only Simplenote can handle. Notes, ideas, information - just about anything relevant or important to me right now - is stored inside Simplenote. And it’s the app I rely on the most because it’s where my “digital brain” lives. Aside from Apple’s Messages and Phone apps, I don’t think any single app has been on my first Home screen for longer. To say I’m a fan of Simplenote would be like saying I kinda like coffee.

And I’ve been using the latter ever since. I used Apple’s own Notes app until 2009, which is when I learned of Simplenote. My history with iOS notes apps is briefly recounted.
